Agenda

All times in Eastern Daylight Time EDT.  Agenda subject to change.

 

 

SESSION TOPICS EXPERT SPEAKERS & PANELISTS

9:00am

Opening Keynote - Driving Revenue with Digital Marketing

Jerry Rackley, Chief Analyst - Demand Metric

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9:30am 

Analyst Keynote - Digital Marketing Maturity Model & Framework

Clare Price, VP Research - Demand Metric

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10:00am 

Industry Keynote - Digital Marketing Research & Best Practices

Scott Brinker, Co-Founder & CTO - ion interactive

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11:00am 

Living and Breathing Social: Insider Advice on Building a Social Enterprise

Dee Anna McPherson, VP Marketing - HootSuite

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11:30am

Make Marketing Automation Better with Real-Time Personalization

Mike Telem, VP Product Marketing, Marketo

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12:00pm

Marketing Automation Redefined: Using Display and Social Ads to Nurture Prospects Beyond the Inbox

David Karel, CMO - Bizo

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12:30pm

Enabling Face to Face Sales with Digital Content

Julie Zisman, Head of Marketing - Showpad

Aaron Ross, CEO - Predictable Revenue 

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1:00pm

Bringing Science to the Art of Video Marketing

Tyler Lessard, CMO - Vidyard

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1:30pm

From Names to Leads: How to use webinars to increase audience engagement and lead value

Mark Bornstein, Senior Director Content Marketing - ON24

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2:00pm

Preparing for CASL: 5 Tips for Email Marketers

Kara Trivunovic, VP Strategic Services - BlueHornet

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2:30pm

Panel Discussion - 21st Century Marketing Manifesto

Casey Carey, Head of Marketing - Adometry by Google

Jerry Rackley, Chief Analyst - Demand Metric

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3:00pm

Harness the Full Power of Your Funnel Metrics In Salesforce

Bonnie Crater, CEO - Full Circle CRM

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3:30pm

Why Following the Content Marketing Herd is a Mistake

Michael Gerard, CMO - Curata

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4:00pm

The New Word of Mouth is Earned Social 

Brewster Stanislaw, CEO - Inside Social

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4:30pm

What is Interactive Marketing?

Gavin A. Finn, President & CEO - Kaon Interactive

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5:00pm

Prize Drawing in the Communications Lounge

Demand Metric Events Team

All sessions will be available on-demand in the Auditorium.

 

SESSION TOPICS EXPERT SPEAKERS & PANELISTS

On Demand

Mobile & Video Marketing

Phi Schmidt, Principal - The Project Shaman

On Demand

Effective Email Marketing Strategies & Trends in 2014

Michael Straathof, Partner & Senior Consultant - Borgers & Straathof