Free Resources for Attendees

Get 40+ Demand Metric tools, templates and reports free plus dozens of other content items from our sponsors.

Social Media Marketing Plan Methodology & Tool-Kit

Creating a Social Media Marketing Plan is a 39-page PDF planning methodology that highlights our premium tool-kit of 19 premium tools & templates (see the tools & templates and video previews down below) to help you develop a social media marketing plan that is aligned with corporate strategy, marketing strategy, marketing communications and product marketing.

 

Video Marketing Plan Methodology & Tool-Kit

Creating a Video Marketing Plan is a 43-page PDF planning methodology that highlights our premium tool-kit of 30 premium tools & templates (see the tools & templates and video previews down below) to help you: develop a video marketing plan that is aligned with current marketing objectives, produce engaging relevant videos that align with your brand and maximize ROI. 

 

Content Marketing Plan Methodology & Tool-Kit

Creating a Content Marketing Plan is a 41-page PDF planning methodology that highlights our premium tool-kit of 27 premium tools & templates (see the tools & templates and video previews down below) to help you: develop a content marketing plan that is aligned with corporate strategy, marketing strategy, marketing communications and product marketing.

 

Mobile Marketing Plan Methodology & Tool-Kit

Creating a Mobile Marketing Plan is a 28-page PDF planning methodology that highlights our premium tool-kit of 18 premium tools & templates (see the tools & templates and video previews down below) to help you: understand mobile marketing and identify opportunities to improve your organization's capabilities, and develop a mobile marketing strategy that engages mobile users interacting with your brand.

 

Digital Marketing Framework

The Digital Marketing Framework was designed to help organizations implement and optimize their digital marketing efforts across 6 dimensions: Roles, Responsibilities, Processes, Technology, Content and Metrics.

 

 

Digital Marketing Best Practices Report 

Read this best practices report to learn how digital marketing has developed in 2014 and how to implement digital marketing within your company. Sections include: Email Marketing, Websites, landing pages & micro-sites, Online Advertising and SEO, Content Marketing, Creative/Design, Social Marketing, Mobile Marketing, Video Marketing, and Public Relations.

 

Sales & Marketing Alignment Assessment

An assessment to identify gaps in alignment between the sales and marketing departments. Assesses the following alignment areas: organizational relationships, metrics & value-measurement, lead generation & pipeline management, culture, systems & technology, messaging & materials.

 

How Companies Use Social Media Analytics eWorkshop

70% of organizations don't know what kind of ROI their social media efforts are delivering, almost one-third don't know how much of their revenue was influenced by social media and almost three-fourths of executives use social media insights and intelligence to influence their decision-making. During this eWorkshop, Demand Metric chief analyst Jerry Rackley will share data from a recent study that reveals how some organizations understand much better than others the value and impact of their social media efforts. The primary difference is the effective use of social media analytics. 

 

2014 Digital Marketing Landscape

The digital marketing landscape is evolving rapidly.  What directions will organizations take in 2014, and what challenges and benefits will they experience as they try to create rich, digital experiences that influence their brands? During this eWorkshop, Demand Metric chief analyst Jerry Rackley will share data from a recent study that reveals the platforms, practices, agility, investment and results of creating digital customer experiences. 

 

Using Mobile and Social for Events eWorkshop

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Studies have shown that, on average, corporations allocate nearly 25% of their marketing budget to in-person events. Are you optimizing this investment? Join Jerry Rackley, Chief Analyst at Demand Metric and Eric Eden, VP of Marketing at Cvent as they discuss strategies to: integrate events with existing marketing and sales tools, maximize event attendance, increase engagement with mobile apps and amplify your event reach with social media.  

 

Email Marketing Best Practices eWorkshop

The email marketing landscape continues to evolve, presenting new and exciting opportunities for marketers. With over 145 billion emails sent every day, the challenge of cutting through the clutter and staying relevant is more significant than ever before. This eWorkshop is ideal for any marketing professional who needs to improve their email marketing capabilities.   

 

Leveraging Pinterest for Business eWorkshop

Pinterest has quickly emerged as a powerful force in the social media landscape. It currently receives over 15 million page views per day and it has shown a 28% growth in the traffic rank. During this eWorkshop, social media expert Sherry Roden will explain what Pinterest is, how it works and what a business can do with it. 
 

 

Building a Content Factory eWorkshop

Content Marketing positions the firms that do it well as experts whose knowledge is sought after by customers and prospects. In theory, Content Marketing is simple: publish good content all the places you can on a regular basis. In practice, however, it is challenging to continuously produce the kind of content that positions you ahead of your competitors. Achieving 'Content Marketing Excellence' requires more than just the ability to write well; it is the result of a thoughtful, intentional process. This eWorkshop will help you create and manage a strong Content Marketing program that can vault your company to the top of the thought leader board.

 

Writing Effective Content eWorkshop

Content Marketing is a proven strategy for engaging customers and prospects, and the marketing community is investing heavily to understand how to create, curate and distribute content through the right channels. A Content Marketing strategy that isn’t built on quality content won’t achieve the desired outcome.Regardless of the ultimate form marketing content takes, almost all of it begins in written form. This eWorkshop will help organizations craft better quality content that communicates effectively and achieves better engagement results.

 

Social Media Metrics eWorkshop

Marketers that understand the value of social media are nevertheless often unsure the best approach to monitoring and measuring their social media efforts. This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will help you sift through all the information available about social media monitoring and metrics so that you can know what's being said and measure the effectiveness of your social media efforts.

 

Building a Results-Oriented PR Program eWorkshop

Public Relations is an effective and low-cost strategy for marketers, but the PR landscape has shifted significantly in the past decade. This eWorkshop will cover what PR is today, why having a PR plan is important and how to go about creating one using the Demand Metric Public Relations Plan Methodology. This eWorkshop is ideal for organizations that want to start a PR program or for those who have one but wish to improve it.
 

 

Social Media Analytics Benchmark Report

In a study sponsored by NetBase, Demand Metric investigated how companies are enabling and optimizing their social media efforts through the use of analytics. The study explored: the extent to which social media analytics tools are currently in use, the use cases for social media analytics and which are providing the most valuable insights, the influence social media has on customer revenue, the extent to which insights and intelligence gained through social media analytics influence executive decision-making, the use of and budget for social media advertising, the challenges organizations are having measuring the impact of their social media efforts, and the ROI of social media efforts and how social media use will evolve in 2014. These study results provide insights and best practices that will help organizations measure the results of their efforts and enable more effective use of social media.

 

Digital Marketing Landscape Benchmark Report

Much of what marketers do as they practice their craft is directly or indirectly linked to communication with customers and prospects through some digital channel. The digital marketing channel is simply a means to an end.  What’s more useful is to consider the end. What goals are marketers trying to achieve in their digital marketing efforts? Demand Metric, in conjunction with ion interactive, recently completed a study to explore the digital marketing landscape, seeking to determine: the budget and priority allocated to digital experience marketing, the platforms on which marketers are creating and deploying digital experiences, the degree of sophistication of digital experiences and the influence of that sophistication level on brand perception and revenue growth, the scope of approaches currently in use and which ones are having the most impact, the benefits and challenges of creating digital experiences and the measurements in use to track the impact of digital experiences.

 

Email Marketing Solution Study

In this report, we focus on the critical function of Email Marketing to provide marketers with a comprehensive understanding of the email marketing landscape. This Solution Study covers the following sections: A Definition of the Solution, The Benefits of the Solution, Criteria to Determine if Email Marketing is Right for You, the Email Marketing Solutions Landscape, the Email Marketing Deployment Lifecycle, Vendor Selection Criteria and an Action Plan.

 

Content Marketing Solution Study

In this report, we focus on the critical function of Content Marketing to provide marketers with a comprehensive understanding of the content marketing landscape. This Solution Study covers the following sections: A Definition of the Solution, The Benefits of the Solution, the Content Marketing Solutions Landscape, the Content Marketing Deployment Lifecycle, Vendor Selection Criteria and an Action Plan.

 

Mobile Marketing Solution Study

In this report, we focus on the critical function of Mobile Marketing to provide marketers with a comprehensive understanding of the Mobile Marketing landscape. This Solution Study covers the following sections: A Definition of the Solution, The Benefits of the Solution, Criteria to Determine if Mobile Marketing is Right for You, the Mobile Marketing Solutions Landscape, the Mobile Marketing Deployment Lifecycle, Vendor Selection Criteria and an Action Plan.

 

Video Marketing Solution Study

In this report, we focus on the critical function of Video Marketing to provide marketers with a comprehensive understanding of the Video Marketing landscape. This Solution Study covers the following sections: A Definition of the Solution, The Benefits of the Solution, Criteria to Determine if Video Marketing is Right for You, the Video Marketing Solutions Landscape, the Video Marketing Deployment Lifecycle, Vendor Selection Criteria and an Action Plan.

 

Social Media Marketing Solution Study

In this report, we focus on the critical function of Social Media to provide marketers with a comprehensive understanding of the Social Media landscape. This Solution Study covers the following sections: A Definition of the Solution, The Benefits of the Solution, Criteria to Determine if Social Media is Right for You, the Social Media Solutions Landscape, the Social Media Deployment Lifecycle, Vendor Selection Criteria and an Action Plan.

 

Public Relations Solution Study

In this report, we focus on the critical function of Public Relations to provide marketers with a comprehensive understanding of the Public Relations landscape. This Solution Study covers the following sections: A Definition of the Solution, The Benefits of the Solution, Criteria to Determine if Public Relations is Right for You, the Public Relations Solutions Landscape, the Public Relations Deployment Lifecycle, Vendor Selection Criteria and an Action Plan.

 

Social CRM Best Practices Guide

Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels.  This means that all marketing, sales, and service organizations should include social media as part of their basic activities.  Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively. This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.

 

 

The World of Social Media Monitoring and Analytics Infographic

As we use social media to connect with others, we create a digital data trail of human interaction. When analyzed properly, this valuable data can show public opinion and consumer trends, make predictions and provide insights. For companies properly collecting and analyzing this data, it can be key to success. This infographic was designed to provide organizations with information about the world of social media monitoring and analytics.

 

 

A Guide to Marketing Genius: Content Marketing Infographic

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following "A Guide to Marketing Genius: Content Marketing" infographic.